The Study I've Waited for Is Finally Here!

Is there a specific approach to early positioning that nursing families can use to reduce by half the incidence of nipple and breast problems? Yes, according to THIS brand-new randomized controlled trial from Italy.

This New Italian Study

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For years, when giving talks to lactation supporters, I asked aspiring researchers to please study the impact of using the Natural Breastfeeding (NB) approach to early positioning (aka “biological nurturing” and “gestalt breastfeeding”) on the incidence of nursing problems. The NB approach involves using relaxed, semi-reclined feeding positions (see photos) rather than sitting upright to nurse. From what I knew from experience and previous studies, its impact was huge.

Finally, the study I was hoping for is here, and its conclusions are just what I expected. Its research team randomized 188 pregnant women to one of two groups. Before delivery, the usual-care group was taught to nurse sitting upright. The intervention group watched videos of families using the NB approach. After birth, both groups had skin-to-skin contact with their newborns, were encouraged to nurse on cue, had 24-hour rooming-in, and as needed, were helped in the hospital with the approach to positioning that was consistent with their group.

During the first 4 months of nursing, the researchers found significant differences between the two groups. Compared with the usual-care (upright) group, those using the NB (semi-reclined) approach experienced about half the incidence of nipple and breast problems, such as nipple pain and cracks, engorgement, and mastitis. Before hospital discharge, the NB group had fewer latching struggles. Although not statistically significant, the study team noted a trend toward more exclusive breastfeeding among those in the NB group.

The study’s authors concluded that the NB approach was effective in a real-life hospital setting and that anything that cuts in half the incidence of nipple and breast problems “has the potential to become an important public-health measure for the promotion of breastfeeding.” These conclusions were the same I reached more than a decade ago.

The Natural Breastfeeding Approach

My own “aha moment” about early positioning came in 2009, when I happened upon a UK STUDY that challenged my assumptions and changed my practice. As I began to use this new positioning strategy, I saw many families quickly overcome some of the thorniest nursing challenge simply by making small changes in their nursing positions. There will never be an intervention that works 100% of the time, but because this one takes advantage of the innate feeding behaviors present in healthy babies at birth, I’ve found that in most cases, it makes a great starting point.

When I promoted this approach during my talks to clinicians, sometimes my colleagues were willing to give it a try—often only as a last resort—but more often they weren’t or told me later, “I tried it once and it ‘didn’t work.’”

An entrenched practice such as upright positioning can sometimes be difficult to change. But I kept honing my message and developing new teaching tools, because I saw with my own eyes what a night-and-day difference it made for so many families struggling to nurse their newborns.

NB Digital Teaching Tools

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As I attempted to find the words and images that made this approach easier for parents and professionals to use, I partnered with OB Dr. Theresa Nesbitt. We named this approach Natural Breastfeeding and created a simplified vocabulary and easily accessible visuals. We included a free demo video on the home page of our Natural Breastfeeding website HERE, so families can become familiar with this approach both before and after birth. We hoped that watching a diverse group of mothers with different body types discussing the adjustments that worked for them might get the message across in a format many of today’s parents prefer. I created an ad-free YouTube channel HERE, where families and colleagues can watch short clips of mothers and newborns using the NB approach.

For providers, we created the Natural Breastfeeding Professional Package (NBPP) HERE, which offers licensing rights to use our teaching videos and images in hospitals, public-health departments, and private practices. (See also our short video about the NBPP HERE.) A subscription to the NBPP allows providers to give an unlimited number of families access to our 6-module NB digital program. A perfect educational option during a pandemic, families can view this lactation course (and its more than 60 short videos) before and after birth at their own pace on their phones, tablets, and computers. The NBPP also includes staff training materials and handouts.

For those who still think that nursing upright during the newborn period is best, it’s time to rethink this assumption. Please read this new study, watch our videos, and give the NB approach a try. For a more detailed, fully referenced explanation of the NB approach, see Chapter 1 of my new book for lactation supporters, Breastfeeding Answers, Second Edition.

Introducing the Natural Breastfeeding Professional Package

Are you a breastfeeding support professional?
Would you like access to the latest breastfeeding tools and technologies?
Do you want to add another income stream and expand your practice?

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If you answered yes to any of these questions, I’d like to introduce you to the Natural Breastfeeding Professional Package which I designed with obstetrician Dr. Theresa Nesbitt, RN, MD.

Geared for lactation consultants, doulas, breastfeeding and childbirth educators, breastfeeding peer counselors, nutritionists, nurses, doctors, midwives - everyone who works with pregnant and new families—this package offers the high-tech resources millennial families prefer.

What’s Included in the Natural Breastfeeding Professional Package?

  • Client access to the online Natural Breastfeeding Program, a breastfeeding preparation course that families can view on their tablets, computers, and smartphones. This fun, parent-friendly program includes more than 60 short videos and more than 100 images of diverse mothers and babies breastfeeding. If purchased by families individually, this online program usually costs $97.

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But when you buy the Professional Package, you choose whether to charge your clients a fee for access to the online program (you determine the price) or provide it at no extra charge. For professionals starting or running a private practice, this is a fantastic opportunity to set yourself apart from other local providers and grow your client base. For those who work in hospitals, this is a way to take your teaching to a whole new level.

A 2015 STUDY found that digital breastfeeding education was overwhelmingly preferred by families over group classes. You can also offer it as a supplement to your in-person classes. If you decide to sell access to the online program, you get 100% of the proceeds.

  • Three online presentations for providers (2.5 hours of talks) to give you the background you need on this innovative approach to breastfeeding preparation. You may also show these presentations to other health-care providers.

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  • Downloadable visuals: 60+ images and 25 short videos, which you can use in classes and download to your handheld devices as teaching aids when working one-on-one with families.

What’s the Cost of the Natural Breastfeeding Professional Package?

Just $129/year gives you access to the digital program for an unlimited number ofclients.

Where Can I Buy the Natural Breastfeeding Professional Package?

You can learn more about the program and purchase the Professional Package online by clicking HERE. Need more information? Scroll down on the program webpage to read the FAQs, or email us at info@naturalbreastfeeding.com.

Please help us spread the word12

Introducing Natural Breastfeeding

All mammals are born with responses that Mother Nature builds in to enable them to get to their food source and feed. Yet today, the way most mothers are taught to breastfeed ignores what our babies bring to the table, making early breastfeeding harder than it needs to be. It’s no wonder then that during the first week after birth, 92% of the nursing mothers in one study reported major breastfeeding challenges.

Instead of tackling individually each breastfeeding issue—latching struggles, milk supply concerns, sore nipples--what if there was a single way to address many challenges at once? That’s what Natural Breastfeeding is all about.

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What are the roots of this innovative new approach to early breastfeeding? To create the Natural Breastfeeding program, obstetrician Theresa Nesbitt (“Dr. Theresa”) and I drew from the work of many: the Swedish breast-crawl researchers, UK scientist Dr. Suzanne Colson, international brain-science experts, the Prague School, and Americans Dr. Christina Smillie and Dr. Brian Palmer. When we put together these diverse-but-related puzzle pieces, what emerged was our new prenatal preparation program, Natural Breastfeeding: For an Easier Start.

Every baby is born with her own internal GPS, so baby knows where she is and what to do. If a mother knows how to activate and use her baby’s GPS, she can avoid many common early breastfeeding struggles. At the same time, Natural Breastfeeding allows a mother to relax completely, so she can nurse in comfort and rest while baby feeds. In most cases, she can even breastfeed hands free. By taking full advantage of an infant's inborn feeding behaviors, even a brand-new baby can be the active breastfeeding partner Mother Nature intended.

The Natural Breastfeeding program prepares pregnant women for breastfeeding with more than 60 short videos and 100 images of diverse women learning about and using Natural Breastfeeding. This interactive program, which mothers can access on their tablets, computers, and smartphones, is mother-friendly, jargon-free, and fun.

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Amazingly, science has already weighed in on this 21st century innovation. One 2015 study found that tablet-based prenatal breastfeeding education can increase breastfeeding initiation, duration, and exclusivity. In other words, this modern, high-tech approach works and can help more mothers reach their breastfeeding goals.

Before a pregnant woman gives birth, the demonstration videos and simple exercises in the Natural Breastfeeding program make its concepts clear and integrate its moves into her body memory. Even if her birth attendants are unfamiliar with this approach, after completing this program, a mother should be able to make it work on her own.

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Natural Breastfeeding is like the training wheels on a bicycle. While mother and baby are learning, it helps them avoid unnecessary pain, strain, and struggle. By making the most of what baby can do, Natural Breastfeeding helps mothers use the behaviors built in by Mother Nature to successfully feed and nurture their newborn.

Intrigued? To view some of our basic videos, see our 38-minute video on our NaturalBreastfeeding.com website HERE, go to my YouTube playlist HERE, or browse the videos on my YouTube channel HERE.

If a pregnant woman wants to prepare for breastfeeding rather than just planning to breastfeed, she can download this program at www.NaturalBreastfeeding.com.

Please help us spread the word.